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Spring 2010 Newsletter

 
 




Water Features



"If there is magic on the planet, it is contained in the water."
 - British anthropologist Loren Eiseley

Visually pleasing and soothing to the ears, water fountains have thrilled and mesmerized us for centuries.  Our Animated Water Features are custom-programmed and microprocessor controlled, coordinating the leap and swirl of the water jets with the dazzling sparkle of submersible lights.

These units are modular, allowing us to supply you with the right size fountain for your location, from 8 feet square to 800 square feet, indoors or out. For your garden parties, we can put a beautiful floating fountain in the swimming pool.

Static or Animated, Table-top to Huge.
Complete Turn-key Solutions.

AirMagic reaches a major milestone this year, our 20th anniversary.

We’ve seen a lot of changes, both in our business and in the industry itself.  Our palette of indoor pyrotechnics has expanded.  We have more ways than ever to deliver Confetti and Streamers, new ways to bring Fire indoors, more pumps and jets  and submersible lights to make our Animated Water Fountains more flexible,  and state-of-the-art Low Fog and CO2 equipment, second to none.

Of course, the most rewarding things  that have come our way over the last 20 years are the wonderful relationships we’ve built with meeting planners, producers, venues and suppliers, and the depth of experience that allows us to give you the level of creativity and service that you’ve come to expect.

We look forward to many more years of working with all of our old friends and  all the new ones that we will meet along the way.



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Twenty years of producing Special Effects for live events and live performance has given us some insight into the process.  Often the key is asking the right questions. Here are a few tips to make it easier for you.

VALUE IN EXPERIENCE

- Live events are completely different than Film or Video — make sure your Special Effects supplier is
experienced and knowledgeable about working with a live audience.
- A  qualified supplier will coordinate with the venue,  acquire all permits, and provide liability insurance. Their staff will be highly trained and fully licensed.
- Effects are often measured in seconds, yet for every second of performance, there are hours of R&D
, design, preparation and testing that you don’t see.

MAKE THE SPECIAL EFFECTS BUDGET A LINE ITEM FROM THE BEGINNING
- Call your Special Effects supplier early - involve them in your proposal and when you’re developing your budget. Ask for help with ideas.  A good supplier will be happy to share their passion with you.
- Ask them what new products or equipment they have. Ask them what interesting things they’ve done lately.

ESTABLISH GOALS
- What are you trying to achieve with Special Effects?
- What moments do you want to add excitement to? A song, a dance number, a video, meeting the sales goal, introducing the new VP.......?????
- Special Effects are the sizzle — they should ADD to the impact of your “moments.”
- REMEMBER: Your event is the star of the show:  The effects enhance, they are not the show.
INVITE YOUR SPECIAL EFFECTS SUPPLIER TO AN EARLY SITE INSPECTION
  - See the venue through their eyes.
  - Check the loading access.
  - Is there water and drain available (for Water Features).
  - What is the ceiling height?
  - Can the smoke detectors be bypassed (if you’re using indoor pyro)?
  - If you’re using Confetti, find out if there is a cleanup cost.
INTEGRATE THE SPECIAL EFFECTS WITH THE OTHER ELEMENTS IN YOUR EVENT
- Build the effects into the set or props.
- If you’re using Streamers or Confetti, use corporate colours.

ASK QUESTIONS - EXPECT ANSWERS
 
EXPERIENCE AND ATTENTION TO DETAIL WILL GUARANTEE A SAFE AND SPECTACULAR EVENT
 
ALWAYS HIRE A PROFESSIONAL - REMEMBER - THE LOWEST PRICE IS NOT ALWAYS THE BEST
 
YOUR EFFECTS DESIGNER/SUPPLIER SHOULD BECOME PART OF YOUR TEAM
 EARLY IN THE CREATIVE PROCESS
________________________________________________________________

  NEWS FLASHES
 
SEARCHLIGHTS

Finally, the “Hollywood” look without all the fuss. Perfect for those “Red Carpet” moments, these light-weight units feature a motorized sweeping head with a crisp beam of light up to 1 mile high… and they plug into a standard 15 amp/ 120 volt power outlet.
No generator – No electrician. What could be simpler than that?
Rental — or Delivery and setup.

Introductory Special  Rent these 10 times before Labour Day 2010, and the 11th rental is free!!
 __________________________________________________________

COOL MIST TENTS
Fighting Global Warming!

Sweet Relief for all your HOT HOT outdoor summertime events — golf tournaments, team building, festivals, etc.  High Pressure Water Mist technology creates a micro fine mist. As the fog contacts warm air it evaporates, removing unwanted heat in the process. By surrounding an area with fog, a thermal barrier is created. 
The result is
a temperature drop up to 11° C (20°F). Installed in one of our 10’ x 10’ canopies,  or in your tent or integrated into your setup, our WATER MIST technology will beat the heat.  Requires standard u-ground power and a water source within 50 feet.

DELIVERY and SETUP — Call for a quote
__________________________________________________________

FIREPLACES

Now you can put REAL FIRE into your events — in the ballroom, onstage, on the buffet table, or in a block of solid ice — with this brilliant new concept from Australia. This 12” x 12” x 4” ULC approved stainless steel unit burns an ultra-clean proprietary alcohol fuel.

These stunning flames burn up to 4 hours between refill. They can be built into any scenery or decor. We’ve even installed them in solid ice. This is  real flame,  and requires a technician on hand for safety.
Call us to see how you can add REAL FLAME to your next event!!

Woody Allen Says...



“I don’t

want to achieve Immortality
 through my work, I want to
 achieve it through not dying.”

“Organized crime in America takes in over forty billion dollars a year and spends very little on office supplies.”

“Money is better than poverty, if only for financial reasons.”

“Life is full of misery, loneliness, and suffering – and it’s all over much too soon.”

“More than any other time in history, mankind faces a crossroads.  One path leads to despair and utter hopelessness.  The other, to total extinction.  Let us pray we have the wisdom to choose correctly.”

“I was thrown out of college for cheating on the metaphysics exam; I looked into the soul of the boy sitting next to me.”

“It is impossible to travel faster than the speed of light, and certainly not desirable, as one’s hat keeps blowing off.”

“Life doesn’t imitate art, it imitates bad television.”

“Interestingly, according to modern astronomers, space is finite.  This is a very comforting thought – particularly for people who can never remember where they have left things.”

________________________________________________________________________________

FIREWORKS

“What are fireworks like?” she asked. “They are like the Aurora Borealis,” said the King, “only much more natural. I prefer them to stars myself, as you always know when they are going to appear...”
  - Oscar Wilde

Aerial Fireworks have always been a crowd-pleaser. In an urban setting they are a challenge. The balance, of course, is between meeting safety requirements, both regulated and practical, and making 
the display appear effortless and spectacular. AirMagic has a wide range of materials and suppliers, and years of experience with
Aerial Fireworks displays in unusual settings. From a rooftop to a barge to the parking lot at the Distillery…   or the middle of the day opening a new building (yes — we have Daylight Fireworks too — How crazy is that?)...  to New Year’s Eve at City Hall, we’re always ready for a new challenge.

________________________________________________________

The AirMagic Index

Tons of confetti used in Lord of the Rings : 0.5
Pounds of  Dry Ice used to date in Dirty Dancing : 32,550
Gallons of stage blood used per show in Evil Dead — The Musical : 1.5
Duration in seconds of all pyro used in We Will Rock You : 1
Number of Phantom of the Opera performances in Toronto : 4,730
Number of years Anne of Green Gables has run in Halifax : 42
Number of  people who set the world’s longest kick line record : 1,715
Length in feet of  the Red Carpet at the 80th Academy Awards : 500
Percentage of movies released in North America that are R rated : 55
Seconds of Fireworks at City Hall, New Year’s Eve 2010 : 90
Number of individual fireworks shot in that 90 seconds :1,636
Sq. ft. of tent in Nathan Phillips Square - Fashion week 2010 :  30,000
Square feet in the world’s largest tent : 283,140
Number of confirmed room-nights in Toronto hotels in 2007 : 469,804
Total dollars generated by tourism in the GTA in 2007 : $26,904,000
Number of LED’s used to illuminate the CN Tower : 21,024
Gal. per min. water pumped in the world’s largest water fountain : 7,000
Number of people in the world’s largest movie cast - Gandhi. : 300,000
Weight in pounds of the world’s largest fireworks shell : 1,543
Altitude in feet that this shell exploded : 3,937

_______________________________________________________

Let AirMagic be your Special Effects Department
CALL US TODAY !!
416-703-0425
SCOTIABANK
 NUIT BLANCHE

Toronto’s free, all-night celebration of contemporary art is scheduled to return on Saturday, October 4, 2010. From sunset to sunrise, Toronto will be transformed by artists.



In 2007, AirMagic installed an all-night Water Mist Effect for the” Ode To The Porcelain Gods” exhibit at  Ryerson University’s Devonian Lake (the Reflecting Pond).
_______________________

SCENT EFFECTS


Using our AIR AMBIENCE
 system, we can introduce a Scent of your choice — off-the-shelf, custom-made, even your client’s Perfume or Scent product — into a room of any size, ON CUE, or all night long. We’ve launched perfumes and gum, taken the audience to the beach with Pina Colada, and spread Christmas cheer with the delicious scent of Chocolate.

A few of the stock scents available....

CINNAMON · LEMON · LILAC
JASMINE · LAVENDER · APPLE
VANILLA · COCONUT
 PINA COLADA


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